Section 05 · tools

Ten artefacts, one job each.

The set runs the journey from first bet to final recommendation: shaping, briefing, testing, and evidencing an initiative. Each one is a downloadable template, pre-built with its table structure and confidence dropdowns.

How to use them

Click any artefact to download its .xlsx template. Open in Excel, Google Sheets, or Numbers, save your own copy, and fill it in. Confidence, risk, and decision fields are pre-set as dropdowns.


Table interpretation rules

How to read the artefacts.

  • Filled cells represent current working content. Blank cells represent gaps, unresolved questions, or fields still to be completed.
  • Confidence should only be inferred when explicitly stated. Do not assume a blank confidence cell means Assumed unless the row is clearly an untested assumption.
  • Stakeholder opinion is useful but not proof. Existing metrics support Indicated confidence unless they show observed behaviour in realistic conditions.
  • A pilot or prototype only moves confidence to Demonstrated if actual behaviour was observed in a realistic operating context.
  • Treat visual proximity as dependency only where connectors or labels say so. Sticky notes are prompts, not decisions, unless labelled as decisions.